Here’s one more recent client story in this blog series that demonstrates why committing to a strong brand with clearly defined brand values yields a great return on your investment:

I attended a recent meeting at one of our branding clients where I happily observed firsthand some great on-brand decision making by their staff.  This client—a fast-growing and highly respected consulting firm—had gathered its consultants to participate in a round of debriefing and brainstorming about ways to handle difficult situations that arose with their clientele. A team member brought up a situation that had arisen with their customer Costco, in which someone on the Costco team had proposed an exception to my client’s proven consulting process by introducing a second level of variables and decision making for the sake of “flexibility.” The team member of my client was asking the group at the meeting how to handle this and similar situations in the future…. Learn More…