At HeLT we are publishing consultant specialists. We apply more than two decades of experience in providing publishers and media companies with branding, actionable market research, and resulting marketing initiatives that promote awareness and growth. We have specific expertise in the religion/spirituality, leadership, and business categories.
HeLT provides a methodology and powerful tools when you need to:
- Launch a new imprint or line—including publishing in new formats
- Inject new energy into a mature product line and/or court a younger audience
- Rebrand a company, imprint, or author
- Create greater differentiation for your products within the marketplace
- Understand the optimal relationship of subbrands after a buy-out or merger (brand architecture)
- Arrange your brand portfolio to be the most intuitive for customers (brand architecture)
- Strengthen the unique identity and brand values of a subbrand within a parent company
- Take a successful author/talent to the next level of growth
- Execute statistically-sound market research on customers’ perceptions, needs, fears, and desires
Publisher and HeLT client Franciscan Media have press headlines on their 2011 company rebranding broadcast in Times Square.
See our publisher branding portfolio, with a before-and-after presentations of recent projects, or ask to see other publishing industry examples from our archives.
HeLT will also work directly with your successful authors who have the desire and the discretionary income to better support their books and offerings. We will help these authors to more strategically define their brand persona and build their author platforms. This includes creating and maximizing their social media and website properties. For more, see Special for Authors.
Select Client List in the Publishing Industry:
- Doubleday/Image/Random House
- Franciscan Media (formerly St. Anthony Messenger Press)
- Langford Literary Agency, LLC
- Loyola Press
- Orbis Books
- Pauline Books & Media (national bookstore chain and publisher)
- Saint Mary’s Press
- Terry Hershey & Associates
- The Jesuits (Society of Jesus Chicago-Detroit Province)
We have extensive expertise in the religion category—particularly the Catholic market—having worked with this customer base for nearly twenty years. We offer special consulting and customer insight into the mindset, needs, and drivers of this audience, as well provide branding and improved product positioning for your Catholic and Liturgical market offerings.
Contact HeLT today to learn more
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