Our 5-Step C.O.R.E.E. Brand Positioning Process
A strong, focused brand helps customers find and select your products or services faster and easier. At HeLT we use a proprietary process that we have honed over time to powerfully define and position your brand within the marketplace. Our branding approach begins and ends with the needs of your target customer/client, NOT with your company or product features (a common mistake).
In C.O.R.E.E. Brand Positioning, we guide you through a structured series of questions and exercises, which address different dimensions of a brand—for example, we define such things as the emotional and self-expressive benefits of the branded property and map your brand personality.
Once we have defined your brand, you gain the clarity of a distilled set of core brand values—usually 1 – 3 competitive attributes desired by your target customer/client that you are capable of delivering and “owning” in the marketplace. You also gain the many other benefits of our C.O.R.E.E. Brand Positioning process.
Getting Tactical: We then take your brand vision and translate this into brand iterations that can be rolled out internally to your employees and externally to the marketplace. This important phase is where you and your team learn to “walk the talk” of your brand promises to customers/clients and where the R.O.I. of branding is generated. All of our branding packages include at least one on-brand tactical iteration.
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