Archives for February 2013

A few weeks ago I was fortunate to attend the all-company 2013 kick off meeting of a client, The Steve Trautman Co. This Seattle-based client runs a consulting company that has been setting the gold standard in knowledge transfer solutions for the past decade and serves a blue chip client list, such as Boeing, Microsoft, Costco, Nike, Goodyear, Cadbury, Electronic Arts, and others. HeLT began working with The Steve Trautman Co. in 2010 and led the company through a rebranding, using our C.O.R.E.E Brand Positioning process.  We repositioned the company’s brand to focus on their leadership in knowledge transfer, changed the company name, streamlined their product offerings, and devised a simple way to present what they do to the marketplace (e.g. introduce their knowledge transfer tools as a simple, 3-step process).  We have continued to work with this client to provide on-brand marketing services…. Learn More…